How awesome is this? With the new Purina dog collar, you might never have to post a “Lost Dog” poster ever again. This AWESOME new smart collar syncs with an app to keep your dog within a safe radius at all times. As soon as your pooch gets beyond that area, the app will alert you and display its exact location.

You can even record a message that will play on the collar’s speaker, letting your dog effectively ask for help getting back home! Like Purina says, now “technology is a dog’s best friend!”